The EuroCHRIE 2025 Conference, scheduled from November 10th to 13th at Hotelschool The Hague in the Netherlands, marks a significant milestone in hospitality and tourism education and innovation. As one of the foremost events orchestrated by the European Council on Hotel, Restaurant and Institutional Education (EuroCHRIE), this conference convenes a global community of educators, industry leaders, researchers, and students to delve into transformative developments shaping the future of hospitality and tourism under the theme “High Touch, High Tech Horizons: Leading Progress in Hospitality and Tourism.”
The hospitality and tourism sectors face an era of unprecedented crossroads, characterized by rapid technological advancement, evolving consumer expectations, and intensifying sustainability imperatives. EuroCHRIE 2025 is strategically positioned to tackle these intertwined challenges by promoting a dialogue bridging the personal, service-oriented traditions of hospitality (“high touch”) with emerging technological innovations (“high tech”). This dual paradigm seeks to equip the industry with strategies capable of navigating a highly competitive and dynamic global environment.
Hotelschool The Hague’s role as host is both symbolic and strategic. As an institution recognized among the top hospitality management schools worldwide—ranked 9th by the QS World University Rankings 2025—Hotelschool The Hague offers an ideal platform for assembling thought leaders and practitioners. Situated in a city renowned for its commitment to peace, justice, and innovation, the venue complements the progressive agenda of the conference, underscoring the broader societal implications of hospitality and tourism beyond commercial considerations.
A central focus of EuroCHRIE 2025 lies in exploring innovation within hospitality and tourism through a comprehensive perspective. This includes addressing sustainable growth models, harnessing digital technologies to personalize guest experiences, and advancing the skills of the workforce to meet current and future demands. The conference’s thematic emphasis on “High Touch, High Tech Horizons” embodies the challenge of leveraging cutting-edge technological tools without sacrificing the human element that defines the essence of hospitality.
Sustainability emerges as a foundational thread woven through every facet of the conference discourse. The tourism industry contends with pressing environmental crises including climate change, ecosystem degradation, and detrimental community impacts. EuroCHRIE 2025 seeks to illuminate sustainable practices that can be integrated into not only the day-to-day operations but also the strategic governance of hospitality businesses. This involves spotlighting innovations that align expanding travel and tourism activities with ecological responsibility, advocating net-positive models that surpass mere minimization of harm—an approach strongly championed by Hotelschool The Hague and other leading institutions.
Another pivotal domain addressed at the conference revolves around digital transformation and technological adoption. The hospitality sector is undergoing rapid metamorphosis fueled by artificial intelligence, data analytics, automation, and virtual reality. These technologies have the potential to revolutionize service design, delivery, and operational efficiency. EuroCHRIE 2025 offers a platform to critically investigate how integrating such technology can boost guest satisfaction and competitive positioning without eroding the irreplaceable human touch—a delicate balance that defines hospitality excellence.
Workforce development and education form an equally critical pillar of the conference’s agenda. The sector’s fast-evolving landscape demands new skill sets, knowledge frameworks, and pedagogical innovations. Representing over 150 international educational institutions, EuroCHRIE leverages this event to catalyze conversations about curriculum reform, collaborative industry partnerships, and adaptive teaching methods designed to prepare the next generation of hospitality professionals. Hotelschool The Hague’s strong alumni network and industry connections reinforce the vital link between academic rigor and practical application, ensuring relevance and impact.
The conference structure encourages contribution from a wide array of participants through calls for papers and posters, with deadlines (such as May 25th, 2025 for abstracts) aimed at fostering broad-based input. Complementing these are interactive workshops, panel discussions, and keynote speeches covering diverse topics such as marketing strategies, service quality enhancement, and destination management—each adding multiple layers to the complex mosaic of hospitality and tourism innovation.
Beyond the intellectual and professional offerings, The Hague itself stands as an enriching backdrop. The city’s rich historical heritage, modern infrastructure, and reputation for safety and cosmopolitanism create a context where delegates can immerse themselves in a unique fusion of tradition and cutting-edge progress. Accessibility and advanced conference facilities enhance the overall experience, providing both convenience and inspiration.
Ultimately, EuroCHRIE 2025 at Hotelschool The Hague promises to be a defining event that propels hospitality and tourism into a new era. By addressing the core paradox of integrating “high tech” with “high touch,” it directly confronts the challenge of digital transformation while preserving the essential human values that form the backbone of hospitality. The conference’s commitment to sustainability, innovative education, and global collaboration equips stakeholders to lead the sector forward, creating a resilient, dynamic future that honors both innovation and the enduring spirit of genuine hospitality.
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