10 Shares to Avoid in a Crash

The Mall Mole’s Guide to Surviving a Stock Market Crash

Seriously, folks, the stock market’s acting weirder than a thrift-store mannequin in a Seattle rainstorm. The specter of a crash is lurking around every corner, and if you’re not prepared, you might end up holding the financial equivalent of last season’s fast-fashion disaster. As your favorite self-dubbed spending sleuth, I’ve been digging through the latest financial tea leaves—The Motley Fool UK, Forbes, and other economic hotspots—to uncover the stocks you *don’t* want in your portfolio when the market takes a nosedive.

The Stock Market’s Black Friday Sale (But Worse)

First things first: crashes are as inevitable as a hipster’s avocado toast obsession. The market’s a rollercoaster, and if you’re not strapped in, you’ll end up face-first in the cotton candy. The good news? Crashes can be opportunities—if you know what you’re doing. The bad news? If you’re holding the wrong stocks, you’ll be singing the blues faster than a Seattle indie band.

The Stocks to Avoid (Like Last Season’s Fad)

The Motley Fool UK dropped a list of 10 shares they wouldn’t touch with a 10-foot pole during a crash. While they didn’t name names (probably to avoid a lawsuit from the CEO of a certain overvalued tech stock), the pattern is clear: avoid companies that are all sizzle and no steak.

Overvalued Growth Stocks: These are the companies that promise the moon but deliver a lukewarm latte. High valuations based on future earnings? Red flag. If the market tanks, these stocks will plummet faster than a hipster’s interest in mainstream music.
Debt-Ridden Companies: If a company’s balance sheet looks like a college student’s credit card statement, run. Debt is a silent killer in a downturn.
Cyclical Stocks: These are the stocks that ride the economic wave—up when times are good, down when they’re not. Think airlines, luxury goods, or anything tied to consumer discretionary spending. If the economy sneezes, these stocks catch pneumonia.

The Greater Fool Ponzi Scheme

Here’s the thing: the market’s been on a tear for years, and some folks are acting like it’ll never end. But history’s a harsh teacher—markets correct, and those who ignore the signs end up holding the bag. The “greater fool” theory suggests that as long as there’s a bigger fool willing to buy at an inflated price, the party continues. But when the music stops? Well, let’s just say it’s not pretty.

How to Survive (and Thrive) in a Crash

1. Don’t Panic and Sell

The worst thing you can do is sell in a panic. That’s like cutting your losses on a thrift-store find because it’s not perfect—sometimes, you just need to wait for the right moment. Forbes highlights that emotional decisions often lead to locking in losses. Instead, take a deep breath, review your portfolio, and ask yourself: *Would I buy this stock today?*

2. Buy the Dip (But Only If It’s a Quality Stock)

If you’ve got cash on the sidelines, a crash can be a golden opportunity to snag quality stocks at a discount. The key? Focus on companies with strong balance sheets, consistent dividends, and a history of weathering storms. Think of it like scoring a designer jacket at a thrift store—you’re getting value, not junk.

3. Diversify Like a Pro

Putting all your eggs in one basket is a recipe for disaster. Diversification is your best friend. Spread your investments across sectors, asset classes, and even geographies. That way, if one sector tanks, the others can cushion the blow.

4. Reinvest Dividends

If you’re holding dividend-paying stocks, reinvesting those payouts can be a smart move, especially in a low-interest-rate environment. It’s like compound interest on steroids—your money works harder for you.

5. Use an ISA (Because Taxes Are a Drag)

If you’re in the UK, an Individual Savings Account (ISA) can be a lifesaver. It lets you invest without worrying about capital gains tax, which is a win-win in any market condition.

The Opportunities in the Chaos

Crashes aren’t all doom and gloom. They’re also a chance to load up on top-quality companies at bargain prices. The Motley Fool UK suggests looking for businesses with strong balance sheets, consistent profitability, and a track record of resilience. Think of it like finding a hidden gem in a thrift store—everyone else is panicking, but you’re scooping up the good stuff.

Dividend Stocks: Your Financial Safety Net

In turbulent times, dividend-paying stocks can be a lifeline. An 8.2%-yielding income stock, for example, can provide a steady income stream even when the market’s in freefall. It’s like having a side hustle that pays you while you sleep.

Emerging Tech: High Risk, High Reward

Companies like D-Wave Quantum are pushing the boundaries of technology, but they’re also high-risk plays. If you’re willing to gamble, a crash could be the perfect time to get in—but only if you can stomach the volatility.

The Bottom Line

The stock market’s a wild ride, but it’s not a rollercoaster you have to ride blindfolded. By avoiding overvalued, debt-ridden, and cyclical stocks, staying disciplined, and seizing opportunities when they arise, you can not only survive a crash but come out stronger.

So, mall mole out. Stay sharp, stay savvy, and remember: the best investments are the ones you don’t panic-sell. Now, if you’ll excuse me, I’ve got a thrift-store haul to sort through.

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